Economist.com | Brand wars in the Middle East

Good article in the economist about the recent boycott of US products in the Middle East. Some of the reasons are foolish such as confusing the P&G Ariel soap with Ariel Sharon. Nevertheless, the boycott is serious and is benefiting local brands such as Zam Zam Cola (produced in Iran) and Star Cola in West Bank. IN addition, many multinationals are reducing their investment in the region such and at a difficult time such as this with unemployment at 20% on average, every job is needed.